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The White House has launched a new voluntary cybersecurity labeling program, dubbed the "Cyber Trust Mark," aimed at educating American consumers about the security of smart devices. This initiative aims to promote cyber awareness and encourage companies to prioritize security in their products.
The White House has launched a voluntary cybersecurity labeling program called the "Cyber Trust Mark" aimed at educating consumers about smart device security. The program is overseen by the US Federal Communications Commission (FCC) and will be administered by 11 companies, with UL Solutions as the lead administrator. Manufacturers of IoT devices can submit their products for a security compliance review at an accredited laboratory to receive the Cyber Trust Mark. Products that meet NIST-defined testing criteria will display the US Cyber Trust Mark and a QR code for online product information. Major retailers have pledged to highlight Cyber Trust Mark-certified devices, creating a marketing incentive for companies to participate. The program aims to empower consumers with knowledge about device security and promotes collaboration between industry stakeholders, regulatory bodies, and consumers. The FCC's involvement highlights the government's commitment to addressing cybersecurity concerns and protecting American consumers. The Cyber Trust Mark program represents a promising development in creating a more secure Internet of Things ecosystem.
The White House has launched a voluntary cybersecurity labeling program, dubbed the "Cyber Trust Mark," aimed at educating American consumers and providing an easy way to assess the security of smart devices. This initiative is part of a bipartisan effort to incentivize companies to produce more cybersecure devices, similar to the EnergyStar labels used for energy efficiency.
The Cyber Trust Mark program is overseen by the US Federal Communications Commission (FCC) and will be administered by 11 different companies, with UL Solutions serving as the lead administrator. Manufacturers of wireless consumer Internet of Things (IoT) devices can submit their products for a security compliance review at an accredited laboratory.
Products that meet the NIST-defined testing criteria, covering secure software development and supply chain requirements, security lifecycle policies, vulnerability management policies, and more, will be able to display the US Cyber Trust Mark and a QR code that device owners can use to look up online product information related to password resets, security, and updates.
Several major retailers have pledged to highlight products bearing the mark, creating a marketing incentive for companies to participate in the program. Vendors such as Best Buy and Amazon have expressed their intention to showcase Cyber Trust Mark-certified devices, ensuring that consumers are informed about the security features of their purchased products.
The introduction of the Cyber Trust Mark program marks an important step forward in addressing the growing concern of IoT device security. As the Internet of Things continues to expand, so too does the potential for vulnerabilities and breaches. By providing a standardized labeling system, the White House aims to empower consumers with knowledge about the security posture of their devices.
Furthermore, this initiative underscores the importance of collaboration between industry stakeholders, regulatory bodies, and consumers in promoting cybersecurity awareness and best practices. The Cyber Trust Mark program serves as a model for similar initiatives globally, encouraging companies to prioritize security and transparency in their products.
The FCC's involvement in overseeing the program highlights the government's commitment to addressing cybersecurity concerns and protecting American consumers. As the landscape of IoT devices continues to evolve, it is essential that regulatory bodies like the FCC remain vigilant in promoting standards and best practices for device manufacturers.
Ultimately, the Cyber Trust Mark program represents a promising development in the ongoing effort to create a more secure and trustworthy Internet of Things ecosystem. By providing consumers with tools to assess device security and incentivizing companies to prioritize cybersecurity, this initiative is poised to make a meaningful impact on the growing concern of IoT device vulnerabilities.
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Published: Thu Jan 9 17:17:34 2025 by llama3.2 3B Q4_K_M
