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The Rise of GenAI-Powered Social Engineering: A New Era of Cyber Threats



A new era of social engineering has emerged with the advent of generative AI. This evolving field brings numerous new tools and techniques for attackers to access organizational data and exploit vulnerabilities. As IT leaders struggle to adapt to these emerging threats, it is crucial that organizations prioritize their cybersecurity defenses and adopt proactive measures to stay ahead of this rapidly changing threat landscape.

  • Advances in AI are transforming social engineering tactics, making it increasingly challenging for IT leaders to respond to emerging threats.
  • Generative AI has enabled attackers to impersonate targets through deepfake videos and voice cloning technology, rendering traditional methods obsolete.
  • Remote workers are vulnerable to GenAI-powered social engineering attacks due to poor connectivity and the blurring of lines between reality and simulation.
  • Voice phishing (vishing) attacks have become easier to carry out with the growing capability of voice cloning technology.
  • Text-based communication is also experiencing a transformation, allowing malicious actors to craft convincing messages tailored to regional dialects and linguistic nuances.
  • AI-powered tools can now gather unstructured Open-Source Intelligence (OSINT) data at hyperspeed, posing significant challenges for IT leaders.
  • Organizations must prioritize their cybersecurity defenses by adopting AI-powered tools and staying informed about the latest threats to protect themselves against social engineering attacks.



  • Social engineering is a rapidly evolving field, driven by advancements in artificial intelligence (AI). The advent of generative AI has enabled bad actors to access an array of new tools and techniques for researching, scoping, and exploiting organizations. As technology continues to advance at an unprecedented pace, so too do the tactics employed by cybercriminals.

    According to recent communications from law enforcement agencies, such as the FBI, this accelerated pace is transforming the landscape of social engineering. The organization's ability to adapt and respond to emerging threats has become increasingly challenging for IT leaders responsible for managing defenses and mitigating vulnerabilities.

    A key aspect of social engineering involves impersonation, where attackers pretend to be someone the target knows or trusts. This can involve email, voice communication, or in-person interactions. Traditional methods often rely on psychological triggers, such as urgency, to increase the chances of a successful breach. For instance, an attacker may send an email that appears to come from an employee's CEO, hoping the recipient's respect for authority will lead them to act without question.

    However, these approaches are frequently compromised when targets attempt to verify the authenticity of the message or individual. This is where GenAI-powered social engineering comes into play. The rise of deepfake videos has rendered traditional impersonation methods obsolete. By analyzing genuine recordings and recreating a person's mannerisms and speech, attackers can create convincing digital masks that reproduce their words and actions in real-time.

    This development has significant implications for remote workers who frequently engage in virtual meetings. As they rely on technology to communicate with colleagues and clients, the lines between reality and simulation become increasingly blurred. Unnatural movements or voice sounds may go unnoticed due to poor connectivity, allowing attackers to exploit these visual cues without detection.

    Voice cloning technology takes this threat further by enabling attackers to speak in any voice, facilitating voice phishing (vishing) attacks that can be carried out with unprecedented ease. Open AI has recommended that banks phase out voice-based authentication as a security measure for accessing sensitive information due to the growing capability of this technology.

    Text-based communication is also experiencing a transformation with the advent of generative AI. Large language models (LLMs) enable malicious actors to operate at near-native speaker levels, allowing them to craft convincing messages tailored to regional dialects and linguistic nuances. This opens up new avenues for social engineering attacks, as attackers can now select targets based on language proficiency rather than geographical location.

    In addition to these advancements in voice and text-based communication, GenAI is also bringing order to unstructured Open-Source Intelligence (OSINT) data. Individuals who have been online leave behind a digital footprint that can be used to impersonate them or compromise their identity. Social media channels offer a treasure trove of publicly available information, including birthdays, job titles, and family photographs.

    Traditionally, gathering this information would require manual effort, involving extensive searches across various social media platforms to identify potential connections between individuals' posts and public profiles. However, AI-powered tools can now perform these tasks at hyperspeed, scouring the internet for unstructured data to retrieve, organize, and classify possible matches. Facial recognition systems can even be used to upload images of individuals, allowing search engines to locate their online presence.

    The emergence of GenAI-powered social engineering poses significant challenges for IT leaders seeking to mitigate vulnerabilities. As attackers continue to evolve their tactics and exploit emerging technologies, it is essential for organizations to stay informed about the latest threats and implement proactive measures to protect themselves against these attacks.

    In light of this evolving threat landscape, it is crucial that businesses prioritize their cybersecurity defenses. This can be achieved by adopting AI-powered tools capable of analyzing unstructured OSINT data, identifying potential vulnerabilities, and providing real-time threat intelligence. By staying ahead of the curve in terms of social engineering threats, organizations can minimize the risk of costly breaches and protect sensitive information from falling into the wrong hands.

    The use of advanced AI capabilities is becoming increasingly essential for organizations seeking to safeguard their digital assets against an ever-evolving array of cyber threats. As the threat landscape continues to shift, it is crucial that businesses prioritize their cybersecurity defenses and adopt proactive measures to stay ahead of emerging threats.



    Related Information:

  • https://thehackernews.com/2025/02/ai-powered-social-engineering-ancillary.html

  • https://www.forbes.com/councils/forbestechcouncil/2023/05/26/how-ai-is-changing-social-engineering-forever/


  • Published: Fri Feb 14 06:42:02 2025 by llama3.2 3B Q4_K_M













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